50% Off Borders Books And Music Store Coupon

Borders is in business to sell stories, but has a story of its own that is rooted in its passion for books. Over 74 years of peddling the written word has established Borders Books and Music as a leader in book and music selling.

Borders is in business to sell stories, but has a story of its own that is rooted in its passion for books. Over 74 years of peddling the written word has established Borders Books and Music as a leader in book and music selling.

Borders officially found its start in Ann Arbor, Mich. when Tom and Louis Borders opened the Borders Book Shop. Together, they spread books throughout the quiet academic community and began the flagship store and eventual headquarters. What began as a passion soon became a literal empire of learning. Borders Books began to prove that it was without borders when in 1997 it established its first store outside the U.S., in Singapore. In 2001, Borders Books formed an alliance with Amazon.com, which erased further boundaries for the reach of the brand.

Borders Books is on a mission: to be the preferred place for knowledge and entertainment throughout the world. Borders Books and Music stores provide over 200,000 titles in books, music and movies. This inventory is not unique in comparison to competitors, but the reach of Borders Books is the key to the accomplishment of their mission.

Borders Books locations are continually expanding. Currently, Borders remains the only U.S. book retailer to go global. After the store in Singapore, Borders Books began expanding further into the U.K., Australia, and New Zealand. The newest store is in Dublin and there are plans for one in United Arab Emirates. In total, Borders Books has 1,300 stores around the world, while its’ nearest competitor has only 830.

Borders Books coupons are not needed to save money at Borders. Instead, the company provides customers a program called Borders Rewards that passes on savings and special offers.
Borders Rewards is a free service that enables customers to accrue points with each purchase made. As a customer’s points increase, they can be used for services and discounts at Borders stores.

Coupons, exclusive offers, news, and recommendations are available to Borders Rewards customers. Customers can save 10% on an entire day of shopping with the Personal Shopping Day benefit and have 5% of expenditures at Borders stores go into a personal Borders sponsored account for the holidays called Holiday Savings Rewards.

The digital technology is affecting all book and music retailers. The music industry is undergoing the most major change with the introduction of iTunes, with the book industry following with attempts at digital formats. CEO George Jones isn’t worried about competitors or changing industry. His past work in Hollywood has driven him to take Borders books services to a new level. According to a recent Borders press release, he said that Borders books has to think of itself as more than just a book seller, but as a provider of information and entertainment. Only time will tell if Borders can continue to break through barriers.

Will Borders continue to break barriers in the book selling business? Only the company can answer that question. To be the preferred vendor for books and music throughout the world is a hefty goal, one that requires continual innovation to keep with the changing industry. Based on its track record, Borders is definitely up to the task.

Sources:
Holahan, Catherine. “Google Download: No iTunes for Books.” Businessweek.com. 23 Jan. 2007.The McGraw Hills Company, Inc. 29 Jan 2007 Maul, Kimberly. “George Jones Announces Innovative Hollywood Plans for Borders.” The Book Standard. 20 July 2006. The Nielsen Compnay. 22 Jan 2007 />Amazon.com. 22 Jan 2007 .
Borders. 22 Jan 2007 .
Borders Rewards: Program Rewards. 22 Jan 2007 .

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